Giving up the SUV in style: Emily Finch’s story

One of the highlights of last week’s National Women’s Bicycling Summit was the touching and often hilarious video presentation of Emily Finch, subject of the all-time highest-traffic story over on BikePortland (yes, this one was even bigger than the one about the beer bike that broke the site when I was an editor there).

Here’s a bit more of the back story behind the video, Finch’s appearance at the summit, and how this sudden wave of publicity has activated her.

Finch’s video reminds me of Canadian artist and activist Franke James’ powerful visual essay about selling her SUV and the phrase from it that has stuck in my head since I first read it in 2007: “Do the hardest thing first.”


Or as Finch says, “Boom.”

P.S. Check out Finch and other biking parents performing some amazing “fiets” at an event this weekend here.

3 Responses to “Giving up the SUV in style: Emily Finch’s story”

  1. Kristin September 19, 2012 at 11:51 am #

    Thanks for the challenge and the inspiration, Elly!

  2. Alistair (@atg67) September 25, 2012 at 8:53 am #

    LOVE the video … ran all the emotions for me, I just started riding my first cargo bike at the beginning of Sept as the method to transport my girls home from school (age 4, twins) who out grew the trailer I towed last year. With this video as proof that others can do it I feel that I am on the right path.


  3. Bob November 14, 2012 at 12:31 pm #

    I thought I was a hard core bicycle commuter. I guess not. By the way. You look great!

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