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Call for submissions: Bikes in Space

Photo credit: Cyclecide I’ve been planning to mark the tenth issue of Taking the Lane’s quarterly journal about bicycling and empowerment with something really special. An ode to the best bike cities, interviews with the most inspiring bike visionaries, essays by bicycle thought leaders of our time. Something like that. The topics for these issues [...]

Rebranding

What’s a brand? I’m getting a crash course in this right now. It’s a bunch of adjectives that rule your world. It’s asking the people who believe in you what they see and then giving it back to them in an elegant structure, more than the sum of its parts. It’s a mood more than [...]

The Art of Funny Amazon Reviews

A few days before Christmas, I decided on a whim to solicit funny one star reviews for my new book, Everyday Bicycling. The book’s listing on Amazon went from 2 to 34 reviews in a relatively short period of time, most of them single star send-ups of the online review form. My reverse astroturfing campaign [...]